Winchester Sporting Goods: Rare Collectibles at Richmond Auctions

Winchester is a household name for firearms and ammunition but during the 1920s, this iconic brand expanded into the sporting goods market. While American manufacturing experience rapid growth due to mechanization and the implementation of the assembly line, Winchester began producing full lines of sporting goods products for baseball, football, basketball, boxing, tennis, ice skating, and other various sports. American interest in sports was growing and Winchester continued to ramp up their product lines through the 1920’s until the Great Depression hit in 1929. The company had to adjust their business model to survive which ultimately closed the door on most of their sporting good products at the beginning of the 1930s.

Many of the items in this auction are one of only a few known examples. A unique part of this collection showcases the retail countertop advertising signs alongside the items they promoted in Winchester dealer stores. These pieces represent a historic period of Winchester’s brand, American manufacturing and American sports evolution.

The items on this page are but a few of the Winchester Sporting Goods items available in this auction.  To see them all click on "Learn More" below.